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Authenticity: What Consumers Really Want James H. Gilmore, Joseph B. Pine
Publisher: Harvard Business Review Press

Jan 5, 2014 - In their book Authenticity: What Consumers Really Want, Gilmore and Pine make a list of qualities that circumscribe the kinds of things we think of as authentic – local, handcrafted, customized, organic, and so on. Feb 22, 2008 - Currently loving and voraciously reading a book written by one of my New Paradigm colleagues Joe Pine called "Authenticity - What Consumers Really Want". Is the combination what consumers really want at the moment? As he puts it, it's all about authenticity. Nov 26, 2010 - In this short lecture Joseph Pine explores this concept, bringing home clearly and precicely how he sees the future expectations of consumers in modern day society. To truly run a rental like a business, owners need to understand what their customers really want. Jan 17, 2009 - BW: How has the brand's positioning-'performance and authenticity'—fared in a down economy? Learn what vacation rental guests truly want and generate more cash for your property. Jan 17, 2012 - Authenticity · Big Data · Consumer Centricity · Mobile · Millennials · Media. No matter the price-point, if a traveler can feel temporarily and authentically immersed in a foreign place, the satisfaction impact is overwhelming. Local economies and personal investment returns. Industry “The biggest thing this year was actually an idea: that the boundaries that once existed for consumers are evaporating, and as far as consumers are concerned, they can't crumble quickly enough.” Companies were exploring Because a promise of this kind requires an obsessive commitment to the customer, not a line of shiny new products to convince people they want. Jun 2, 2013 - Doing research on vacation rental guests? Sep 8, 2011 - Pine has co-authored 'The Experience Economy: Work Is Theatre & Every Business a Stage', 'Authenticity: What Consumers Really Want', and most recently, 'Infinite Possibility: Creating Customer Value on the Digital Frontie'.